Last Updated: 20 May 2026
1. ABOUT THIS PRIVACY NOTICE
This Privacy Policy explains how Wildseed Cafe Singapore (“Wildseed Cafe”, “we”, “our”, or “us”) collects, uses, stores, manages, and protects personal data when you interact with our websites, restaurants, reservation systems, events, workshops, marketing channels, loyalty programmes, or customer-service teams.
We are committed to handling personal data responsibly and in accordance with Singapore’s Personal Data Protection Act 2012 (“PDPA”), the Spam Control Act 2007, and other applicable Singapore laws and regulations relating to privacy, electronic communications, and data protection.
By accessing our websites, making a reservation, attending an event, joining our mailing lists or loyalty programmes, or otherwise interacting with Wildseed Cafe, you acknowledge that you have read and understood this Privacy Policy.
2. WHO WE ARE
Wildseed Cafe is a lifestyle dining concept operating across multiple venues in Singapore under the 1-Group hospitality portfolio. References in this Privacy Policy to “Wildseed Cafe”, “we”, “us”, or “our” include the following operating entities and locations:
• Wildseed Cafe at The Garage — operated by 1-Garage Pte Ltd (UEN: 201609042E)
• Wildseed Cafe at The Summerhouse — operated by 1-Garden Pte Ltd (UEN: 200903063H)
• Wildseed Cafe at The Alkaff Mansion — operated by 1-Mansion Pte Ltd (UEN: 201907373R)
• Wildseed Cafe at 1-Flowerhill — operated by 1-Harvest Pte Ltd (UEN: 202117906C)
This Privacy Policy applies to all personal data collected through our websites, reservation systems, event and wedding enquiries, marketing campaigns, loyalty programmes, social media channels, customer-service interactions, and all other engagements with Wildseed Cafe across our various locations and concepts.
3. OUR DATA PROTECTION OFFICER
In accordance with the Personal Data Protection Act 2012 (“PDPA”), we have appointed a Data Protection Officer (“DPO”) responsible for overseeing compliance with applicable data-protection obligations and handling queries, requests, and complaints relating to personal data.
Data Protection Officer
Immelia Izalena
211 Henderson Road, #04-03
Singapore 159552
For matters relating to personal data, you may contact the relevant Wildseed Cafe outlet below:
Wildseed Cafe at The Garage
Email: wildseedcafesbg@thegarage.sg
Phone: +65 9815 3213
Wildseed Cafe at The Summerhouse
Email: wildseed@thesummerhouse.sg
Phone: +65 8126 7524
Wildseed Cafe at The Alkaff Mansion
Email: wildseed@thealkaffmansion.sg
Phone: +65 8126 8484
Wildseed Cafe at 1-Flowerhill
Email: wildseed@1-flowerhill.sg
Phone: +65 9630 3287
4. WHO THIS POLICY APPLIES TO
This Privacy Policy applies to individuals who interact with Wildseed Cafe in any capacity, including diners, reservation holders, wedding and event clients, workshop participants, loyalty-programme members, newsletter subscribers, suppliers, business partners, job applicants, website visitors, and individuals communicating with our teams online or offline.
This Policy also applies to individuals captured on CCTV systems within our premises, as well as guests who may appear in photography or videography conducted during events, weddings, workshops, launches, activations, or other experiences hosted at Wildseed Cafe locations.
5. PERSONAL DATA WE COLLECT
The categories of personal data collected by Wildseed Cafe depend on how you engage with our venues, websites, reservation systems, events, and services.
This may include identity and contact information such as your name, salutation, title, date of birth, nationality, gender, residential or business address, postal code, email address, mobile number, and other contact details provided by you.
Where necessary and permitted by law, we may also collect identity-document information such as NRIC, FIN, passport details, or other identification records for purposes relating to verification, invoicing, event administration, licensing, or legal compliance. Full NRIC numbers are not collected or retained unless required under Singapore law.
For reservations, dining experiences, weddings, workshops, and private events, we may collect reservation details including booking dates and timings, party size, table preferences, occasion details, guest counts, budget ranges, event requirements, vendor preferences, and any notes or requests submitted to our team.
We may also collect dietary requirements, allergy information, accessibility requests, and other health-related preferences voluntarily provided by you to facilitate guest safety and service quality. By providing such information, you consent to our use of that information for those purposes.
Financial and transaction-related information may also be collected, including billing addresses, deposits, refunds, invoices, transaction records, and payment details necessary to process purchases and reservations. Payment-card information is generally processed securely through third-party payment providers, and we do not directly store full card details on our systems.
Where applicable, we may collect information relating to the 1-Insider loyalty programme, including membership status, points balances, redemption activity, transaction history, communication preferences, feedback, and customer preferences associated with your membership account.
Marketing and communications information may also be collected, including subscription preferences, communication channels, language preferences, opt-in and opt-out history, and engagement information relating to newsletters, promotional emails, advertisements, campaigns, and customer communications.
When you interact with our websites or digital platforms, certain technical and behavioural data may be collected automatically, including IP address, browser type and version, operating system, device identifiers, referral URLs, website activity, pages viewed, search behaviour, navigation patterns, and the dates or times of website visits.
We may additionally collect attribution and analytics information through cookies, pixels, scripts, tags, SDKs, and related technologies used for website analytics, customer insights, and marketing-performance tracking.
Wildseed Cafe locations may also operate CCTV systems for purposes relating to venue security, safety, incident investigation, loss prevention, operational monitoring, and the protection of guests, employees, and property.
Photography and videography may also take place during dining experiences, workshops, launches, weddings, private functions, activations, and other events held at our venues. Such content may be used for marketing, editorial, advertising, social media, and promotional purposes where appropriate.
For recruitment and employment-related purposes, we may collect applicant information including resumes, employment history, educational qualifications, references, interview notes, work authorisation information, and information obtained through recruitment agencies or publicly available professional platforms such as LinkedIn.
We may also retain records of communications and interactions between you and our teams, including emails, phone calls, WhatsApp messages, reservation enquiries, customer-support communications, reviews, complaints, survey responses, feedback submissions, and event-planning discussions.
Wildseed Cafe websites, reservation forms, and loyalty programmes are not intended for children under the age of 13, and we do not knowingly collect personal data from children through these channels. If you believe a child has submitted personal data to us without appropriate consent, please contact our Data Protection Officer.
6. HOW WE COLLECT PERSONAL DATA
We collect personal data directly from you when you make reservations, submit enquiries, attend workshops or events, participate in promotions, subscribe to newsletters, join loyalty programmes, communicate with our teams, complete forms, make purchases, or otherwise interact with Wildseed Cafe online or in person.
Personal data may also be collected automatically through our websites, reservation systems, cookies, analytics technologies, advertising platforms, and digital tools used to improve website functionality, guest experiences, and marketing effectiveness.
In some circumstances, personal data may be provided to us by another individual acting on your behalf, such as a guest making a booking for your party, a wedding planner coordinating an event, or a corporate organiser arranging a private function.
We may additionally obtain personal data from third-party service providers, reservation platforms, loyalty-programme providers, payment processors, recruitment agencies, analytics providers, advertising partners, social-media platforms, and publicly available sources where permitted under applicable laws.
7. HOW WE USE PERSONAL DATA
We use personal data to manage reservations, guest experiences, dining services, events, weddings, workshops, customer enquiries, loyalty programmes, and venue operations across Wildseed Cafe locations.
Personal data may also be used to process transactions, manage billing and refunds, send reservation confirmations, provide customer support, personalise guest experiences, improve operational efficiency, administer promotions, conduct analytics, and maintain venue safety and security.
Where permitted under applicable laws, we may also use personal data to send newsletters, promotional materials, event announcements, workshops, dining updates, seasonal campaigns, and marketing communications relating to Wildseed Cafe and participating venues.
We may additionally use personal data to comply with legal obligations, licensing requirements, tax and accounting obligations, regulatory requests, dispute management, fraud prevention, cybersecurity monitoring, and the protection of our legal and commercial interests.
8. ACCESS AND CORRECTION OF PERSONAL DATA
Under the PDPA, we may only collect, use, or disclose personal data with the individual’s consent unless an exception applies under applicable Singapore laws. The legal bases on which we rely are set out below.
Consent
Where we request your consent, such as when you subscribe to marketing communications, submit reservation or event enquiries, or join the 1-Insider loyalty programme, we will use your personal data for the purposes communicated to you at the point of collection.
Deemed Consent
In certain situations, consent may be deemed to have been given under the PDPA. For example, where you voluntarily provide personal data for an obvious purpose, such as providing your mobile number for a reservation confirmation, you are deemed to have consented to the use of that information for that purpose.
We may also rely on deemed consent by notification under Section 15A of the PDPA for certain operational or secondary purposes that are reasonably necessary for our business activities, where appropriate notice and opt-out opportunities have been provided.
Legitimate Interests
We may rely on the legitimate interests exception under the PDPA where our legitimate business interests in operating, managing, securing, and improving Wildseed Cafe are not outweighed by any adverse effect on individuals.
This may include fraud prevention, cybersecurity monitoring, venue security, CCTV operations, internal reporting, analytics, service improvements, operational management, and protecting our legal and commercial interests.
Business Improvement
We may also rely on the business-improvement exception under the PDPA for internal analyses and operational activities intended to improve our services, customer experiences, marketing effectiveness, venue operations, and business performance across Wildseed Cafe locations.
Aggregated or anonymised information may also be used for these purposes where appropriate.
Legal Obligations and Vital Interests
We may collect, use, or disclose personal data without consent where required or authorised under applicable laws, regulations, licensing requirements, court orders, or requests from government authorities.
We may also do so where necessary to respond to emergencies involving health, safety, security, or other situations permitted under the PDPA.
Withdrawing Consent
Where we rely on consent, you may withdraw that consent at any time by contacting our Data Protection Officer.
Withdrawal of consent does not affect the legality of any collection, use, or disclosure carried out prior to the withdrawal request. Please note that if consent is withdrawn for certain purposes, we may be unable to continue providing certain services, memberships, or experiences to you.
Access and Correction Requests
Subject to applicable laws and legal exceptions, you may request access to personal data we hold about you, request information regarding how your personal data has been used or disclosed, or request corrections to inaccurate or incomplete personal data.
We may require reasonable identity verification before processing such requests and may charge a reasonable administrative fee where permitted under applicable law.
9. HOW WE SHARE PERSONAL DATA
We may share personal data within Wildseed Cafe and participating 1-Group venues where necessary for reservation management, customer support, loyalty programmes, operational coordination, analytics, marketing, and guest-experience purposes.
We also engage third-party service providers and data intermediaries to process personal data on our behalf and under contractual arrangements. These service providers support functions including reservations, events, loyalty programmes, payment processing, cloud hosting, analytics, communications, recruitment, customer relationship management, cybersecurity, CCTV operations, and IT support.
These providers may include platforms and partners such as SevenRooms, Tripleseat, Eber, Stripe, Google Cloud, Amazon Web Services, Vercel, Supabase, Google Workspace, Slack, Google Analytics, Google Ads, Meta, TikTok, CRM providers, review-management tools, recruitment agencies, and professional advisers including lawyers, accountants, consultants, auditors, and insurers.
We require our service providers and data intermediaries to process personal data only in accordance with our instructions, maintain appropriate security safeguards, and comply with applicable PDPA obligations.
We may also disclose personal data to regulators, courts, law-enforcement agencies, government authorities, or other public agencies where required or permitted by law.
In certain circumstances, personal data may also be disclosed to prospective or actual investors, financiers, buyers, advisers, or related parties in connection with mergers, acquisitions, financing exercises, restructuring activities, or other corporate transactions involving Wildseed Cafe or related entities.
We do not sell personal data to third parties, and we do not rent or provide customer or membership databases to third parties for their own independent marketing purposes.
10. OVERSEAS TRANSFERS OF PERSONAL DATA
Some of our service providers and technology platforms may process personal data outside Singapore. Where personal data is transferred internationally, we take reasonable steps to ensure that recipients provide a standard of protection comparable to the requirements under Singapore’s PDPA, including through contractual safeguards and data-protection agreements where appropriate.
11. RETENTION OF PERSONAL DATA
We retain personal data only for as long as reasonably necessary for operational, legal, regulatory, accounting, or business purposes.
Reservation and customer records may be retained to support guest experiences and customer-service operations. Financial and transaction records are retained in accordance with applicable tax and accounting obligations. CCTV footage is generally retained for a limited period unless required for investigations or legal proceedings. Recruitment records may be retained for future employment opportunities unless deletion is requested earlier.
When personal data is no longer required, it will be securely deleted, anonymised, or disposed of appropriately.
12. PROTECTION OF PERSONAL DATA
We implement reasonable administrative, technical, and physical safeguards to protect personal data against unauthorised access, misuse, disclosure, loss, alteration, or destruction.
These safeguards may include restricted system access, secure hosting environments, encryption technologies, internal security procedures, confidentiality obligations, and staff training relating to personal-data handling.
While reasonable efforts are taken to protect personal data, no system can guarantee complete security. In the event of a notifiable data breach, we will comply with applicable obligations under Singapore law.
13. COOKIES, ANALYTICS AND MARKETING ATTRIBUTION
We use cookies and similar technologies, including pixels, scripts, tags, and SDKs, on our websites and within certain marketing communications. These technologies help us recognise your device, remember preferences, improve website functionality, analyse website performance, personalise experiences, measure marketing effectiveness, and assist with fraud prevention and security monitoring.
The technologies we use may include strictly necessary cookies required for essential website functions such as navigation, session management, and form submissions. We may also use analytics and performance cookies to understand how visitors interact with our websites, including pages viewed, time spent on pages, navigation activity, and website performance.
Marketing and advertising cookies may also be used to deliver relevant advertisements, understand customer interests, improve campaign performance, and measure advertising effectiveness across platforms such as Google, Meta, TikTok, and related advertising networks.
We may additionally use attribution technologies and first-party tracking cookies to identify the source, medium, campaign, or referral channel that directed visitors to our websites. Where a reservation or enquiry is subsequently made, this information may be associated with the relevant booking or enquiry record to help us evaluate marketing effectiveness.
You may manage or disable cookies through your browser settings or through cookie-preference tools made available on our websites where applicable. Please note that disabling certain cookies may affect website functionality or user experience.
14. MARKETING COMMUNICATIONS, THE DNC REGISTRY AND THE SPAM CONTROL ACT
We send marketing communications only where we have a lawful basis to do so and in accordance with applicable Singapore laws and regulations, including the PDPA, the Spam Control Act 2007, and the Do Not Call (“DNC”) provisions administered by the Personal Data Protection Commission (“PDPC”).
Email Marketing
Marketing emails relating to Wildseed Cafe, dining experiences, events, promotions, workshops, and seasonal campaigns may be sent where you have provided consent or where otherwise permitted under applicable laws.
All marketing emails will contain accurate sender information, clear subject lines, and functioning unsubscribe mechanisms. You may unsubscribe from marketing emails at any time by clicking the unsubscribe link included in the communication or by contacting our Data Protection Officer.
SMS, Telephone Calls and DNC Compliance
Before sending marketing SMS messages or making marketing calls to Singapore telephone numbers, we may check the relevant DNC Registers maintained by the PDPC, rely on your clear and unambiguous consent, or rely on any applicable legal exceptions, including where an ongoing relationship exists between you and Wildseed Cafe.
You may opt out of marketing SMS communications at any time by replying “STOP” to the message or by contacting our Data Protection Officer. You may also register your Singapore number on the national DNC Registry at https://www.dnc.gov.sg.
Service-Related Communications
Certain communications are necessary for us to provide our services and are not considered marketing communications. These may include reservation confirmations, booking reminders, operational notices, payment confirmations, workshop updates, customer-support communications, and loyalty-programme notifications.
15. CCTV AT OUR VENUES
CCTV systems operate within our premises for purposes relating to safety, security, incident investigation, operational monitoring, and loss prevention. Appropriate signage may be displayed within our venues, and access to CCTV footage is restricted to authorised personnel only.
16. PHOTOGRAPHY & VIDEOGRAPHY AT EVENTS
Photography and videography may take place during dining experiences, workshops, weddings, launches, private events, activations, and other activities held at Wildseed Cafe locations.
Images and video recordings may be used for social media, editorial, marketing, advertising, and promotional purposes where appropriate. Guests who prefer not to appear in published content may inform our team or contact our Data Protection Officer.
17. JOB APPLICANTS
Personal data submitted during recruitment processes will only be used for recruitment, hiring, onboarding, employment administration, and related purposes.
We may retain recruitment records for future employment opportunities unless deletion is requested earlier by the applicant.
We do not rely solely on automated decision-making in assessing employment applications.
18. YOUR RIGHTS UNDER THE PDPA
Subject to applicable laws and regulations, you may request access to your personal data, request corrections to inaccurate information, withdraw consent for certain uses of your personal data, or enquire about how your information has been used or disclosed.
Requests relating to personal data may be submitted to our Data Protection Officer. We may require verification of identity before processing such requests.
19. HOW TO CONTACT US
If you have questions regarding this Privacy Policy or the way Wildseed Cafe handles personal data, please contact:
Data Protection Officer
Immelia Izalena
211 Henderson Road, #04-03
Singapore 159552
Wildseed Cafe at The Garage
Email: wildseedcafesbg@thegarage.sg
Phone: +65 9815 3213
Wildseed Cafe at The Summerhouse
Email: wildseed@thesummerhouse.sg
Phone: +65 8126 7524
Wildseed Cafe at The Alkaff Mansion
Email: wildseed@thealkaffmansion.sg
Phone: +65 8126 8484
Wildseed Cafe at 1-Flowerhill
Email: wildseed@1-flowerhill.sg
Phone: +65 9630 3287
20. COMPLAINTS TO THE PDPC
If you believe your personal data has been handled improperly, you may contact the Personal Data Protection Commission (“PDPC”) of Singapore through their official website at https://www.pdpc.gov.sg.
We would appreciate the opportunity to address your concerns directly before escalation where possible.
21. UPDATES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect changes in our operations, services, legal obligations, or regulatory requirements. Updated versions will be published on our websites together with the revised effective date.
22. GOVERNING LAW
This Privacy Policy shall be governed by and interpreted in accordance with the laws of Singapore.